Privacy Policy

Privacy Policy – Beep Rewards
 

Effective Date:  Last Updated: 2nd September 2025
 

1. Scope & Updates

This Policy explains how Beep Rewards Pte. Ltd. (“Beep”, “we”, “us”, “our”) collects, uses, discloses, and protects your Personal Data when you access or use any Beep Rewards website, mobile application, browser extension, or other related services (collectively, the “Platform”).
 

This Policy is governed by and incorporates the requirements of the Personal Data Protection Act 2012 ("PDPA"). We may update this Policy from time to time. We will notify you of any material changes through an announcement on our Platform or by email. Your continued use of the Platform after such changes constitutes your acceptance of the new terms.

 

2. Definitions

• Personal Data: Any data about an individual who can be identified from that data; or from that data and other information to which we have or are likely to have access.

• Points: The non-monetary digital reward units issued by Beep. Points have no cash value and are not convertible to cash.

• Merchants: Third-party businesses that participate in the Beep Rewards network.

• Service Providers: Authorized vendors who process Personal Data on our behalf to help us operate our Platform.

 

3. Legal Basis for Processing

We collect and process your Personal Data lawfully, based on one of the following: (i) Consent: You have given us clear consent to process your Personal Data for a specific purpose. (ii) Contractual Necessity: The processing is necessary for us to perform our contract with you. (iii) Legitimate Interests: The processing is necessary for our legitimate interests (e.g., fraud prevention), which are not overridden by your rights.

 

4. The Personal Data We Collect

We collect the information necessary to operate our Platform, provide our services, and securely process your transactions.

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Category: Account & Identity, Payment Information, Rewards Activity, Device & Usage, Location Data, Preferences & Marketing, Communications
 

Examples:

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• Name, email address, mobile number, hashed password.

• Cardholder name, masked card number (e.g., last four digits), expiry date, and a secure payment token.

• Points earned/redeemed, transaction timestamps and amounts, Merchant details.

• IP address, device ID, operating system, browser type, app version, screens viewed.

• General location from your IP address. Precise GPS location, only with your explicit permission.

• Your marketing opt-in/opt-out preferences and survey responses.

• Content of communications with our customer support team.

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Note on Payment Data: We do not store your full credit or debit card number on our servers. When you enter your payment details, they are securely transmitted directly to our third-party payment processor, which is fully compliant with the Payment Card Industry Data Security Standard (PCI DSS).

 

5. How We Collect Your Personal Data

We collect Personal Data when you provide it to us (e.g., registering, adding a payment method), automatically when you use our Platform (e.g., through cookies), from our Merchant Partners, and from third-party services if you choose to link your account (e.g., social logins).

 

6. Why We Use Your Personal Data

We use your Personal Data to:

• Process payments and transactions.

• Operate the Platform (e.g., manage your account and Points).

• Prevent fraud and protect the integrity of our Platform.

• Improve our services through analytics and reporting.

• Send you personalized marketing and offers, if you have opted in.

• Comply with legal obligations and resolve disputes.

 

7. Disclosure of Personal Data

We do not sell your Personal Data. We only share your data with trusted parties:

• Payment Processors & Gateways: To securely process your payments.

• Service Providers: For services like cloud hosting, analytics, and customer support, under strict confidentiality agreements.

• Merchant Partners: The minimum data necessary to verify and process your Points earnings.

• Professional Advisors, Regulators & Law Enforcement: Where legally required or necessary to manage risks.

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8. Use of Anonymous and Aggregated Data

We may collect, process, and analyze transaction and usage data in an anonymous and aggregated form. This means the data is stripped of personal identifiers and combined with information from other users or merchants to produce statistical insights.

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Purposes of Use

We use anonymous and aggregated data for purposes including:

• Providing industry benchmarks and performance comparisons

• Improving our products and services

• Conducting market research and analytics

• Sharing generalized insights with partners, affiliates, or the public
   

Safeguards

We apply safeguards to ensure anonymity, including:

• Removing personal and business identifiers from datasets

• Maintaining a minimum group size before any aggregated reports are produced

• Prohibiting attempts to re-identify individuals or businesses
   

Disclosure

Anonymous and aggregated data may be shared with third parties, such as business partners, analytics providers, or research institutions. Such data cannot reasonably be used to identify you as an individual user or merchant.

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User Rights

Because aggregated data cannot be linked back to an individual or business, it does not fall under the definition of “personal data” under applicable laws. However, rest assured that your identifiable personal data is never sold.

 

9. Cross-Border Data Transfers

Some of our Service Providers may be located outside of Singapore. When we transfer your Personal Data overseas, we will ensure that the transfer complies with the PDPA’s requirements to provide a standard of protection comparable to that under Singaporean law.

 

10. Marketing Communications & Opt-Out

We will only send you marketing communications if you have given us your explicit consent. You can withdraw your consent at any time via your account settings or the "unsubscribe" link in our emails. You will continue to receive essential, non-promotional messages related to your account activity.

 

11. Cookies & Similar Technologies

We use necessary cookies for security and functionality, and analytics or advertising cookies to improve and personalize your experience. You can manage your preferences for non-essential cookies through your browser or device settings.

 

12. Fraud Detection & Automated Decisions

We use automated systems to detect and flag suspicious or fraudulent activity. An adverse action (such as account suspension or points reversal) will only be taken after a manual human review of the situation.

 

13. Security Measures

We employ a range of industry-standard security controls to protect your data, including PCI DSS compliance for payment information, TLS encryption for data in transit, AES-256 encryption for data at rest, and strict internal access controls.

 

14. Data Retention & Disposal

We retain your Personal Data only for as long as necessary to fulfill the purposes for which it was collected or to meet legal and compliance obligations. Thereafter, your data is securely anonymized or destroyed.

 

15. Your Rights Under the PDPA

You have the right to access, correct, or withdraw consent for your Personal Data. To exercise these rights, please contact our Data Protection Officer. We will need to verify your identity before processing your request.

 

16. Data Breach Notification

In the event of a data breach that is likely to result in significant harm, Beep will notify the Personal Data Protection Commission (PDPC) and affected individuals in accordance with PDPA requirements.

 

17. Children’s Privacy

The Beep Rewards Platform is not intended for persons under the age of 13. We do not knowingly collect Personal Data from children.

 

18. How to Contact Us

If you have any questions about this Privacy Policy, please contact our Data Protection Officer: Data Protection Officer (DPO) Beep Rewards Pte. Ltd.
Email: support@beeprewards.com

Address:

68 KALLANG PUDDING ROAD, #06-01, SYH LOGISTICS BUILDING, SINGAPORE

349327